November 15, 2010

Neuromarketing: Ads that whisper to the brain

According to the New York Times, the "brain whispering" industry, or what is more colloquially known as neuromarketing, is booming:
A handful of neuromarketing firms, like EmSense, Sands Research, MindLab International and NeuroSense, now specialize in the latest mind-mining techniques — EEGs, M.R.I.’s, eye-tracking — or in older biometric methods that track skin, muscle or facial responses to products or ads.
Companies like Google, CBS, Disney, Frito-Lay and A&E Television, as well as some political campaigns, have used neuromarketing to test consumer impressions. And, in 2008, Nielsen invested in NeuroFocus, the largest of these firms, adding credibility to the field.

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