Your article "Better Living through Transhumanism" page 8 right column includes "..and its denial..or the self" Paragrapg 2 of the same column ends with "..subscribe to person-hood ethics." I do not follow how an individual can deny the self yet have person-hood ethics. Please explain.
A fair question. Broadly speaking, the issue of self is a problem for the cognitive sciences and the philosophy of mind, while personhood ethics is a social consideration for moral and legal theory.
To say that there is no self is to suggest that there is no definable, immutable or linearly persistent aspect to cognition that would give rise to the phenomenon of a fixed self that exists over time. Most people who believe in a fixed self have really just substituted vitalism in favour of a supposed functional cognitive equivalent. The idea of a self is also a rather potent illusion (see Paul Bloom's recent Edge.org article, "Natural Born Dualists."
To further prove the point, if you had no capacity for memory, you would still experience the world but without any capacity for self-identity; the self is in many respects the accumulations of past experiences that can be recalled into a coherent narrative. Also, brain damage, drugs, and hormonal influences constantly alter brain-state and literally change who we are. Similarly, I am not the same person I was 10 years ago; I may share that person's body and experiences, but the way I look at the world now is profoundly different than it was back then.
That being said, because we function in this world as discreet conscious agents who persist and act over time, we need to be considered persons (or in other words, agents deserving of moral consideration). Moreover, because we have the capacity for a spectrum of emotions and sufferings of varying sorts, and because we deserve the right to work towards goals and pursue happiness, we should expect legal protections.
So, the fact that the self does not exist in any tangible form doesn't really change our status as persons so long as we exhibit the characteristics of a person, which primarily includes a minimum threshold of intelligence, sentience and the capactity for formulate plans and intentions over time.